Every story we tell is an opportunity to connect, inspire, and share what makes our students, faculty, and staff extraordinary. The Nevada brand has a universal messaging principles designed to help us speak with clarity, authentic warmth, and one united voice.
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Consistency in how we refer to the institution is critical to building a recognizable national brand.
The official primary name of the University.
When to UseThis is our clear and specific primary name. Use this for all broad awareness efforts, and specifically for audiences with little-to-no awareness (such as those residing out-of-state or in Southern Nevada).
WhyIt clarifies our location and institutional identity, distinguishes us from other universities, and grounds the University in a clear sense of place. (It is also what most people use to find us through Google and AI platforms.
The preferred shorthand once the full University context is clear.
When to UseUse when character counts are limited and to aid in online discovery (and search engines).
ApplicationsSocial media copy, digital advertising, web copy, and general external communications (after the first full mention).
RuleOnly use in copy after the primary “Name” name has been established.
This shorthand is reserved exclusively for internal, localized use. *See Nevada Athletics use rules
When to UseUse this version only for on-campus communications where the context and location of the University are already firmly established among those who already know about, go to, or work at the University, or live within Reno.
ApplicationsOn-campus environmental signage, internal faculty/staff communications, internal operational documents, and on-campus student life materials.
RuleThis shorthand must never be used for external marketing, advertising, or off-campus communications. Using this externally creates campus/system confusion because the audience doesn't understand "where" we are first.
The primary name for our campus at Lake Tahoe.
When to UseWhen referring specifically to programs, events, or initiatives at the Lake Tahoe location in written copy.
WhyIncluding both "Reno" and "Lake Tahoe" in the same string of text causes geographic confusion. Dropping "Reno" in this specific instance provides immediate clarity.
Athletics naming conventions distinguish our athletics programs from our academic identity and optimize our brand consistency and market presence across all mediums.
The official primary name for Athletics at the University.
WhyIt distinguishes the University of Nevada Athletics from the academic institution, 91ԭƬ. It is also what most people use to find Nevada Athletics through Google and AI platforms.
When to UseUse on all references associated with Nevada Athletics, except in cases where secondary references may be applied.
RuleDo not use 91ԭƬ or UNR when referring to anything athletics.
The secondary name for Nevada Athletics at the University.
GuidanceDo not overcapitalize when referring to internal elements of Nevada Athletics when common terms are used (e.g., athletics program, football program) or athletic programs (e.g., Wolf Pack women's basketball team).
The official nickname of the University of Nevada athletics teams.
GuidanceWolf Pack is two words, is capitalized, and is singular (e.g., the Wolf pack is ranked 25th this week).
ApplicationsUsed when referring as a shorthand for Nevada Athletics (e.g., Wolf Pack Softball) or when space constraints are present (e.g., on scoreboards, box scores, etc.)
RuleThis shorthand is trademarked and is not to be used by the University's club or recreational sports.
An official short-hand reference for Wolf Pack.
When to UseUse this version only on second reference when referring to athletics teams after the University of Nevada or Wolf Pack has been established.
RuleThis shorthand must never be used in place of University of Nevada or Wolf Pack for athletics on first reference.
If our logos and colors are the visual face of the University, our brand voice is its conversation. It dictates how we tell our stories, invite collaboration, and express the drive and character that define our campus community.
Our brand promise anchors every student experience and discovery.
We're proud of where we are. Nevada is an advantage and we speak like it.
We deal in specifics. We show real work and real outcomes.
We demonstrate. Every claim is backed by something real.
We sound like people who get to work. Clear. Direct. No filler.
All University media communications, including Nevada Today, follow the Associated Press Stylebook (AP Stylebook), supplemented by our campus-specific index. Use this guide to keep institutional messaging aligned, accurate, and grounded in respectful, inclusive language.
Explore the visual toolkit that powers our story — from the dynamic new logo to spirit-filled secondary marks, our refreshed color palette to bold typography.