91ԭƬ

Official Standard University Logo

The Standard University Logo serves as the official logo and visual anchor for the 91ԭƬ brand and establishes and protects the Wolf Pack identity across all communication channels.

Monochromatic navy blue duotone cut-out of the bronze wolf pack statue showing three wolves gathered on boulders, one howling toward the sky.
 

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Visual Identity

The Official Standard University Logo

The 91ԭƬ official logo is the Standard University Logo. It pairs our Interlocked Mark with our official institutional wordmark. As the principal visual identifier of the University, it anchors all official academic, administrative, and public communications. The relationship, proportion, and spacing between the mark and letterforms are fixed and must never be altered or separated.

Because the full University name does not have a large amount of brand equity beyond the Nevada region, external communication must use this version.

Use only allowed with formal approval. .

 
Descriptive label for screen readers
Interlocked Mark

Core University Mark

Descriptive label for screen readers
University Name

Wordmark

Descriptive label for screen readers
Interlocked Mark + Wordmark

Official Standard University Logo

Standard University Logo

Standard University Logo Lockups

The Standard University Logo uses the full 91ԭƬ name in order to establish the University’s identity and anchor its brand. There is a primary lockup, but additional secondary and tertiary lockups that may be used with approval based on space or layout limitations.

 
Descriptive label for screen readers
Standard University Logo

Official Primary Lockup

Descriptive label for screen readers
Standard University Logo

Secondary Lockup

91ԭƬ Standard logo in tertiary horizontal lockup with a preview watermark.
Standard University Logo

Tertiary Horizontal Lockup

91ԭƬ Standard logo in tertiary vertical lockup with a preview watermark.
Standard University Logo

Tertiary Vertical Lockup

 
Primary Logo

Official Standard University Logo Specifications & Governance

Maintaining a designated clear space around the mark is essential for preserving its legibility, visual impact and brand integrity. Keeping this area free of text, graphics and other competing elements prevents accidental visual clutter and ensures the University identity is never misconstrued as part of another mark or logo.

Logo
Use
Clear Space
Print Size Minimum
Digital Size Minimum
Acceptable Colors
Access
Primary Lockup
91ԭƬ Standard Logo with a preview watermark.
The primary University logo should be prioritized as the main identifier for most design applications, provided adequate clear space is maintained. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.
2x the x-height of the logo serif
.56 inches in height
122 px in height
Nevada Blue, Nevada Silver, White, Black
Secondary Lockup Horizontal
91ԭƬ Standard Logo in secondary lockup with a preview watermark.
Alternative horizontal layout used when space or layout limitations make the primary logo impractical. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.
2x the x-height of the logo serif
.33 inches in height
70 px in height
Nevada Blue, Nevada Silver, White, Black
Tertiary Lockup Multiple Options
91ԭƬ Standard Logo in horizontal tertiary lockup with a preview watermark.
Tertiary marks may only be used when the interlocked mark is included elsewhere in the layout. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.
1x the x-height of the logo serif
.28 inches in height
60 px in height
Nevada Blue, Nevada Silver, White, Black

Primary Lockup

91ԭƬ Standard Logo with a preview watermark.
Use

The primary University logo should be prioritized as the main identifier for most design applications, provided adequate clear space is maintained. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.

Clear Space

2x the x-height of the logo serif

Print Size Minimum

Minimum .56 inches in height

Digital Size Minimum

122 px in height

Acceptable Colors

Nevada Blue, Nevada Silver, White, Black

Access

Secondary Lockup

Horizontal
91ԭƬ Standard Logo in secondary lockup with a preview watermark.
Use

Alternative horizontal layout used when space or layout limitations make the primary logo impractical. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.

Clear Space

2x the x-height of the logo serif

Print Size Minimum

Minimum .33 inches in height

Digital Size Minimum

70 px in height

Acceptable Colors

Nevada Blue, Nevada Silver, White, Black

Access

Tertiary Lockup

Multiple Options
91ԭƬ Standard Logo in tertiary lockup with a preview watermark.
Use

Tertiary marks may only be used when the interlocked mark is included elsewhere in the layout. Must remain a unified mark; individual elements may not be resized, repositioned, rearranged, or otherwise modified.

Clear Space

1x the x-height of the logo serif

Print Size Minimum

.28 inches in height

Digital Size Minimum

60 px in height

Acceptable Colors

Nevada Blue, Nevada Silver, White, Black

Access

 
 
Logo Best Practices

Protecting Our Logos & Marks: Unapproved Uses

Our logos are the most recognizable visual symbols of the 91ԭƬ, and protecting their consistency is a shared responsibility. Proper rendering of the logo, with careful attention to background contrast, clear space, size, and approved colors, ensures our brand remains strong and instantly recognizable.

The examples below illustrate common misuses: University logos and marks must never be altered, restyled, or modified under any circumstances.

Improper Use

AI-generated image

Do not use AI-generated approximations of the logo.

A 91ԭƬ logo over an AI-generated background. A red line is through the image.

Improper Use

Unapproved colors

Do not alter the logo colors or use unapproved colors.

A 91ԭƬ logo in incorrect colors with a red line through the image.

Improper Use

Drop shadows

Do not add drop shadows or other effects.

A 91ԭƬ logo with a drop shadow and a red line through it.

Improper Use

Size or placement

Do not change the size or placement of University name.

A 91ԭƬ logo with the name alignment moved and a red line through it.

Best Practice

Logo rotation

Do not rotate the logo.

A 91ԭƬ logo rotated vertically incorrectly with a red line through the image.

Best Practice

Improper scaling

Do not allow the logo to become distorted due to improper scaling.

A distorted 91ԭƬ logo with incorrect stretching. A red line is through the image.

Best Practice

Logo alignment

Do not change the alignment of the logo lockup.

A 91ԭƬ with the wordmark aligned incorrectly to the left. A red line is through the image.

Improper Use

Logo typeset

Do not typeset the University name in two lines.

A 91ԭƬ logo with the name in two lines with a red line through it.

Improper Use

Other elements

Do not place the logo too close to other elements, such as text, images or graphic elements.

A 91ԭƬ incorrectly formatted with a misplaced Reno wordmark. A red line is through the image.

Improper Use

Light contrast

Do not place the one-color logo in white on color fill backgrounds where it would lose contrast.

A white 91ԭƬ logo on a silver background. The image has a red line through it.

Improper Use

Dark contrast

Do not place the one-color logo on colored or dark backgrounds where it would lose sufficient contrast or legibility.

A black 91ԭƬ logo on a blue background. A red line is through the image.

Improper Use

Distracting backgrounds

Do not place the full-color logo on busy or distracting backgrounds.

A 91ԭƬ logo next to a person standing with arms crossed in front of a tree. The image has a red line through it.

Improper Use

Light backgrounds

Do not place the one-color logo in white on light image backgrounds where it would lose contrast.

A 91ԭƬ logo over a a light background featuring two people sitting face to face and a red line over the image.

Improper Use

Dark backgrounds

Do not place the one color logo in black on dark image backgrounds where it would lose contrast.

A dark 91ԭƬ Logo over a background of a person standing in front of the engineering building. The image has a red line through it.

Support & Guidance

Connect With Marketing & Communications

Have questions about brand standards, need custom design guidance, or looking to request official asset access? Marketing & Communications is here to partner with your unit to ensure you present a strong, unified Nevada brand experience.